Featuring The Audiophile Lending Library



For those who are not familiar with the brand, Primare Systems was founded in Denmark in the 1980's by well-known designers Bo Christensen and Bent Nielsen  to push the envelope in terms of exceptional sound quality, but with an emphasis on the balance of performance, value, technology and design.

This article features Primare's most affordable 10-Series of electronics. As you move further up the Primare line you gain power and refinement, but even their top products fall into no more than the 4 figure category of expenditure. Call it HIGH VALUE, or as Primare puts it, "things simply feel right."


By agreement with the importer, we can only SHOW the 10-Series on our website, but the entire line is available. For more in depth information on the entire line, visit the Primare website.

In addition to their impressive sonics, one of the main factors for our bringing in Primare is their new connectivity technology which they call “Prisma.” This tech provides multi-room/multi-zone connectivity and control for playback of stored and streamed media, wired or wireless, all managed from any mobile device through a dedicated system control app. Very slick.

Together with Bluetooth, AirPlay, and Spotify Connect, a unique streaming portal allows easy direct connection to hundreds of streaming applications such as Google Play Music, TIDAL, Deezer, Qobuz, TuneIn Radio, etc. and Roon. Primare products can also be voice-controlled by adding an Amazon "dot" making operation more accessible to the entire family. "Alexa, play 21 Pilots."

Primare offers a great many 2019 solutions. Here are some more examples:

If you have a large collection of CD’s, but your old CD player has seen better days, and you would also like to get into streaming, the Primare CD15 ($1995) not only provides an excellent sounding CD Player based on a solid transport with an advanced built-in DAC (also accessible by USB Digital Input + Ethernet), with the “Prisma” feature you now have an all-in-one solution to also access to the “NEW” digital streaming world.

Or if you are in the market for a new preamp or an integrated amp, and like the audiophile above, are also looking for both a smart DAC solution, as well as getting into streaming, Primare has answers. With the Primare SC15 Preamp/DAC combination ($1795) or Primare’s I15 Integrated Amp/DAC/Streamer ($1995),  you connect your existing analog and digital components as usual, but you can also use your tablet of choice to begin streaming.

And when you hear the bigger models (20-Series and 30-Series) with the same feature settings, the performance is through the roof. All Primare electronics offer a GREAT cost/performance ratio as well as (always) extremely high end sonics.

All this flexibility is nice, but ON THE OTHER HAND...
Part of the value proposition with Primare is that you only buy what you need because these are fully modular designs:

So if you don't want streaming, you don't pay for it. 

If you need only a transport because you have a great DAC, you can purchase the Primare CD players as transports without the DAC section at a significant savings.

If you use powered speakers and don't need the amp section of an integrated amp, you don't pay for it.

Or if you only need a conventional integrated amp without the digital inputs, you don't need to pay for the DAC section.

We could go on, but suffice it to say that everybody here at The Cable Co is very excited about the addition of the Primare line of electronics. They sound amazing in our sound rooms, and offer good answers to the tech and functionality questions we get everyday. Please do not hesitate to contact us with questions about this terrific line.

Library samples are available for your in-home audition.

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