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Big News on 2010 Summer Against Hunger!

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Customer email newsletter dated: August 1, 2010.


August 2010
Big News on 2010 Summer Against Hunger!

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This August every Dollar you spend on your Audio and Video Systems can generate a Dollar for CARE- Guaranteed!

This is the best time of the year to feel good about making a system upgrade! The details of our 15th Annual Summer Against Hunger appear in the ad which is running in the issues of Stereophile and The Absolute Sound mailing in August. (You can click on the ad to enlarge it.)

We believe this Dollar for Dollar fund raising program to be unique in all the world! Aggregate donations during the 15 years of Summer Against Hunger, including match funding, are approaching $2 million, and have helped support CARE programs in some of the poorest parts of the world including the development of agricultural infrastructure in Madagascar, building schools in north central Nicaragua, and basic child survival nutrition and health programs in Sierra Leone.

This program applies to all orders placed in August, whether through our websites, or by phone, or in person.

Q: Does every Cable Company purchase - sale items, used items, etc. - in August qualify for a donation?

A: Yes, and this includes used products too. But purchases of (new) products from the "sponsored" brands listed below generate twice the benefit to CARE compared to your other August purchases from The Cable Company (and

Q: Do I still qualify for my usual "Frequent Flyer" discounts and incentives to pricing during the fundraiser?

A: Definitely. You will still get the best service and pricing. The fact that every penny you spend also benefits CARE is a (big) bonus!

Q: How does it work that CARE benefits to the tune of the complete value of my purchase on a dollar for dollar basis? I have never heard of such a thing? How can you afford to do this?

A: It is all about getting matching funds from various sources, because you are right, we couldn't do it all alone! The specific details appear in the "Here's the Math" section of our ad, but in a nutshell:
- we donate 5%of your purchase,
- if your are buying a new product from one of the sponsoring brand names (the list of participating vendors appears in the ad.), this generates another 5%;
- the combined total of these first two contributions is matched by an anonymous donor, so we are up to 20% of the value of your purchase if it is a sponsored product;
- CARE helps us to line up at least a 4:1 match from unaffiliated third parties to get us up to 100% for the sponsored purchases, or 50% for other purchases.

That anonymous donor guarantees that the program gets to these levels for up to $250,000, even if the third party matched funding could not be found.

In fact, in the last few years our customers' August purchases have not just generated a 1:1 donation to CARE. Rather due to the availability of match funding from third parties, as much as $4.20 was donated to CARE for each $1.00 in purchases from The Cable Company. (That would be $2.10 even for used products and brands not on our sponsors list.)

Q: What brands are providing match funding for this year's Summer Against Hunger?

A: We thank the following underwriters for Summer Against Hunger 2010:

Aaudio Imports
Acme Audio Labs
Acoustic Revive
Acoustic Zen
Analysis Plus
Audio Desk Systeme
Audio Magic
Audio Plus Services
Aural Symphonics
Cable Research Lab
Cathedral Sound
Chang Audio Corp
Crystal Cables
DH Labs
Digistrobo/ HiFi4Music
Finite Elemente
Gingko Audio
Grado Labs
Harmonic Resolutions Systems
Harmonic Technology
Herbie's Audio Lab
JPS Labs
Kimber Kable
Lotus Group
Magnan Cable
May Audio Marketing
Michael Green Audio
Musical Surroundings
Nirvana Audio
Nitty Gritty
PS Audio
Purist Audio Design
Quest America
Shakti Innovations
Shun Mook Acoustics
Shunyata Research
Straight Wire
Symposium Acoustics
Synergistic Research
Target Audio
Teo Audio
UltraBit Platinum-Plus
Voodoo Cable

For additional information on these offers and frequent updates speak with your Cable Company consultant, or visit our websites: and  For hundreds of specials on used and demo cables, visit

For other highlighted products and special offers, take a look at the previous editions of our customer Email Newsletters in our Newletter Archives.

Or call us Mon.- Fri. 10 -6; Sat. 11-5 Eastern time on 800-328-9973 (or 215-862-4870). Fax: 215-862-4871

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