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Customer email newsletter dated: November 21, 2007.


Thank You From The Cable Company

                                        Thank you.

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This Thursday we will be closed so that our staff can celebrate the Thanksgiving holiday, which is one of the better holidays in America. No gifts to buy, so there is little commercial interest unless you sell turkeys, just a good dinner with family and friends, and often a football game.

From a retail perspective it is the lull before the storm; in fact the Friday after Thanksgiving is usually the busiest day of the year for many retailers kicking off the "official"  Christmas buying season.

So with this one day pause we wanted to take the opportunity to thank all of you for your support this year.
We are a different kind of business: we really are out here trying to help people get the best possible results from their music and video systems because that is what we like to do. Call us hobbyists, or call us geeks - we dig this stuff! And only slightly less satisfying than having our own GMIA's (Great Moments In Audio) is when you tell us that we helped YOU get there.


These GMIA's are like time travel to the original recording event. Other audiophiles call it "digging deeper into the music," or "virtual reality," or have other orientations, but these GMIA's are what we are all looking for.  Thanks for letting us help!

The other thing we do that people don't always "get" is our August "Summer Against Hunger" fundraiser for CARE. There's no "angle." This is our "give back," and we try to make it attractive for both our vendors and our customers to join in.

The final numbers for this year's fundraiser are pretty satisfying. As August came to a close we were able to find 9:1 matching funds in Europe for our total contributions including the participation of our vendors. This is the level of matching we always hope for (but rarely achieve), because what this means is that if you bought one of the sponsoring vendors' products from us in August in fact for every $100 you spent, CARE will also be getting $100!  And if you bought something else including any used products, for every $100 in purchases CARE will get $50. Total contributions this year are just over $157,000, and over $600,000 since we started doing this 12 years ago.

Thought you might want to know. Thanks again! Back on Friday.

The Cable Company

P.S. Special additional thanks for hanging in there with us during some teething problems we experienced with the launch of our new website. It was a major undertaking for us, and we appreciate all of your feedback. Still fine-tuning of course, but glad most of you seem to like it.


For additional information on these offers and frequent updates speak with your Cable Company consultant, or visit our websites:  www.thecableco.com and www.ultrasystem.com.  For hundreds of specials on used and demo cables, visit  www.usedcable.com.

Or call us Mon.- Fri. 10 -6; Sat. 11-5 Eastern time on 800-328-9973 (or 215-862-4870). Fax: 215-862-4871

 
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